SEO and Web Design For Competitive Legal Markets
Standing out from the competition can be challenging. Having a modern website and a robust marketing plan is crucial to your success. That’s where SkillersZone comes in. We’ve been dedicated to helping attorneys in the most competitive markets and practice areas grow their organic traffic and attract new clients through the web.
The Challenge for Competitive Law Firms
In many areas of the country, there is no shortage of attorneys, and competition in certain practice areas can be fierce and expensive. (Personal injury firms, we see you.)
Unfortunately, the harsh reality is that there can only be 10 websites on the first page of Google’s search results and, in most areas of the country, having a website alone isn’t enough to get your firm to these top spots.
To maximize visibility in competitive markets, a multifaceted digital marketing strategy is required. Effective strategies generally consist of the following:
- A responsive website that prioritizes usability
- Custom design
Search Engine Optimization (SEO)
SEO isn’t one thing; it’s a number of tactics deployed continuously overtime to help your site gain credibility with the search engines and ensure that your firm shows up in results when a prospective client is in the market for your services.
In the most simplistic terms, SEO consists of:
The Proof Is In the Results
Many agencies won’t take on a personal injury firm in Los Angeles — it’s just too competitive. At SkillersZone, we don’t believe in the impossible. See how we helped this practice deploy a comprehensive marketing plan that now drives over 400 leads per month.